Azal / Technology venture studio
We turn everyday complexity into products people use. Built with care. Improved through real use. Made to last.
El-Fakahany & Taahud
Already serving real users.
A storefront built for fresh produce.
Browse the catalog, explore offers and bring a basket together.
Explore a step above · Workflow illustration
Selected work / 01—02
Two domains. Real users. Software that connects the details behind the experience.
Fresh produce. A connected retail experience.
A digital storefront and operations platform connecting fresh-produce shopping with the work behind every order.
For shoppers and store teams
تعاهد
حيث يبدأ الأثر
Learning circles. Connected by care.
A Quran learning-circle management platform bringing administrators, teachers, students and guardians into one connected workflow.
For Quran learning communities
How we work
Azal brings product thinking and engineering together. We build our own SaaS products and work with selected venture partners, staying involved as the products grow.
Care in the details. Commitment over time.
Start with the people, the problem and the details that slow them down.
Turn that understanding into a focused product with a useful first release.
Learn from real use. Improve the product. Keep the engineering dependable.
Engineering, with purpose
The capabilities behind our SaaS products and equity partnerships.
The part people use.
Web and mobile experiences shaped around real workflows: discovering products, placing orders, managing a learning circle or following progress.
The work behind the screen.
Orders, inventory, role-based access and reporting. We connect the everyday details that make a product useful to the people running it.
Room for what comes next.
Architecture, data models and integrations that support maintainable SaaS products. Automation is added where it solves a clear operational need.
We build and operate our own software products, and enter carefully selected equity partnerships. Product thinking and engineering support both paths.
We stay involved beyond launch, learning from real use and building for what comes next.
We identify recurring operational problems, build focused products and keep improving them with the people who use them. Restaurant operations is our current development priority.
We selectively partner with founders and domain experts, contributing product engineering and technical leadership for an agreed ownership stake. Every partnership must fit our focus and capacity.
Board & leadership
Enterprise experience, product thinking and hands-on engineering. Our board brings these perspectives together to build software that makes sense in the real world.
Enterprise perspective
Grounded in operations.
Chairman
An IT leader with experience across food, retail and restaurant businesses. Sameh brings the perspective of the organisations our products are built to serve.
Professional background
IT Director, Dina Farms · Previously at Burger King and Americana Restaurants
Product & business
From opportunity to product.
Chief Executive Officer
A software engineer and startup builder working at the intersection of business and product. Ali brings hands-on engineering and a competitive problem-solving mindset to building Azal.
Technical foundation
Software Engineer & 2× ICPC Regional Finalist
Engineering direction
From product to system.
Chief Technology Officer
Mahmoud leads Azal’s technical direction, connecting product decisions with the software behind them. His focus at Azal is turning what a product needs to do into how it is built.
Professional background
Software Engineer & Teaching Assistant
Three perspectives. One shared responsibility for what we build.
Start a conversation
Tell us about the people, the problem and where you want to go.